Our Values 🩷

The ABC God Loves Me Collection is grounded in the unchanging truth of Gods word. Three key scriptures shape the heart behind everything we create: 

Proverbs 18:21 teaches us that “life and death are in the power of the tongue.” In a world where negativity, confusion, and despair are often spoken over our children, we choose to speak life, joy, clarity, and truth. We believe that what children hear and declare over themselves has the power to shape their confidence, faith, and future - so we help them speak words that align with God’s promises.

Proverbs 22:6 reminds us to “train up a child in the way he should go, and when he is old, he will not depart from it.” We believe the lessons and affirmations planted in childhood become the lens through which children view themselves and the world around them. These early truths become spiritual tools they carry into adulthood - shaping how they live, love, and walk with God.

Psalm 127:3 declares that “children are a heritage from the Lord.” We recognise that every child is a divine gift, entrusted to us for a purpose far greater than ourselves. Our role is not only to nurture them, but to release them back to God - equipped, affirmed, and ready to reflect His glory in the earth.

These scriptures form the foundation of this brand - and the mission of ABC God Loves Me: to speak life, shape identity, and guide children toward the truth of who they are in Christ.