About the brand ✨
Where Faith Meets Creativity 🎨
At Lays Art Limited, we believe creativity is a powerful tool to reflect God's love. Our mission is simple yet profound: to share the Gospel through meaningful art that inspires hearts, nurtures faith, and speaks life to every generation.
Founded on the desire to make faith-based resources both accessible and beautiful, Lays Art Limited creates biblically grounded content that engages families through colour, sound, and story. Whether it's through our children's affirmation books, educational printables, or biblical foundational designs - every piece is crafted to glorify God and build faith in everyday life.
We're here to help people of all ages see themselves through the eyes of God - loved, chosen, and called.
Art that Speaks. Truth that transforms.
Our Values 🩷
We are grounded in the unchanging truth of God's word. Three key scriptures shape the heart behind everything we create:
Proverbs 18:21 teaches us that “life and death are in the power of the tongue.” In a world where negativity, confusion, and despair are often spoken over our children, we choose to speak life, joy, clarity, and truth. We believe that what children hear and declare over themselves has the power to shape their confidence, faith, and future - so we help them speak words that align with God’s promises.
Proverbs 22:6 reminds us to “train up a child in the way he should go, and when he is old, he will not depart from it.” We believe the lessons and affirmations planted in childhood become the lens through which children view themselves and the world around them. These early truths become spiritual tools they carry into adulthood - shaping how they live, love, and walk with God.
Psalm 127:3 declares that “children are a heritage from the Lord.” We recognise that every child is a divine gift, entrusted to us for a purpose far greater than ourselves. Our role is not only to nurture them, but to release them back to God - equipped, affirmed, and ready to reflect His glory in the earth.
These scriptures form the foundation of this brand - and the mission of ABC God Loves Me: to speak life, shape identity, and guide children toward the truth of who they are in Christ.
Our Vision 💡
Our vision is to empower children through the truth of God’s Word and to raise a generation of confident, faith-filled stewards who walk in love and truth. We believe it is vital for parents, carers, and guardians to model what it means to affirm, encourage, and speak life, rooted in Godly principles.
Our faith-based resources are more than just tools for learning; they’re foundational to helping children discover their identity in Christ, one letter and one affirmation at a time. We hope to nurture healthy, Spirit-led conversations within families - conversations that plant seeds of faith, love, and purpose in young hearts.
We believe there is no greater joy than to see a child walking in the truth of the Lord. Our prayer is that our resources become a guide for parents and carers as they lead, affirm, and pour into the lives entrusted to them—laying the groundwork for a lifelong relationship with God.
Our Mission 🎯
Our mission is to equip children with the truth of God’s Word through creative, faith-filled resources that nurture identity, build confidence, and speak life.
We believe that every child is uniquely made in the image of God and deserves to grow up knowing who they are and to whom they belong. Through tools like the ABC God Loves Me affirmation book, we aim to create intentional moments where children hear words of life, see themselves reflected in God’s promises, and begin to understand their identity in Christ from the very start.
Our mission extends beyond the pages. We are committed to providing resources that help parents, carers, and educators foster godly conversations, support emotional and spiritual growth, and instil lasting values. We believe that by teaching children biblical truth in creative and engaging ways, we are laying the foundation for strong, Spirit-led individuals who walk boldly and confidently in their God-given purpose.
Through every product, lesson, and affirmation, our mission remains the same:
Speaking life. Shaping identity. Rooted in God’s Word.
Our Acronym 🌿
At the heart of our work is A.R.T - Aim, Reach, Teach.
We AIM to create resources that are rooted in God's word, intentionally crafted to speak life and purpose into young hearts.
We REACH children and families with messages of truth, identity, and love - meeting them where they are and reflecting the beauty of faith in everyday life.
And we TEACH by example, helping parents, carers, and educators instil Godly values, build confidence, and lay a strong foundation for the next generation.
Every resource we create is more than just art - it's a ministry tool, designed to glorify God and raise up children who know who they are and whose they are.
Our Base Scripture Explained 📖
Exodus 35:35 - "He has filled them with skill to do every sort of work, one by an engraver or by a designer or by an embroiderer in blue and purple and scarlet yarns and fine twined linen, or by a weaver - by any sort of workman or skilled designer."
At Lays Art Limited, this verse is the heartbeat of everything we create. Exodus 35:35 reminds us that creativity is not just a talent - it's a gift from God, intentionally given and divinely inspired.
When God called the Israelites to build His tabernacle, He didn't just appoint leaders and warriors - He filled artists, designers, and craftsmen with skill, wisdom, and understanding to bring His vision to life. This affirms our belief that art has a sacred place in worship and ministry.
Through every brushstroke, design, and sketch, our mission is to honour that calling - using God-given creativity to spread the gospel, and plant seeds of truth in hearts both young and old, while ensuring to give all glory back to Him.
We believe we are not just creating - but allowing God's Spirit to direct creativity.
The Story Behind: ABC God Loves Me 🔠 + ✝️
ABC God Loves Me was born from one simple, heartfelt desire: to gift a younger sibling something meaningful - something interactive, educational, and rooted in God’s truth.
When that perfect resource couldn’t be found, it became clear: it needed to be created. What began as a personal project quickly blossomed into something bigger - a vision to help children everywhere grow in faith, confidence, and identity through God’s Word.
From that small seed, ABC God Loves Me has grown into a faith-filled brand dedicated to planting biblical truths in young hearts — one affirmation, one scripture, one joyful page at a time.
Our Chosen Art Style 🎨
Just as the Kingdom of Heaven is beautifully diverse, our illustrations are designed to reflect that same richness - celebrating a variety of races, skin tones, hair textures, and cultural expressions.
We believe it’s important for children to see themselves - and others - in the pages they explore. That’s why our art style intentionally includes diverse representation, helping little hearts recognise the beauty of God’s creativity in every person.
We’ve chosen a faceless illustration style so that every child, regardless of background or appearance, can imagine themselves in the story. It’s a simple yet powerful way to affirm that they belong - that they are seen, loved, and wonderfully made by God.